ASCI Advertising Compliance

Every Member-published surface — directory profile, clinic listing, brief, product listing, brand storytelling and reply — passes through an automated compliance screen built on:

• The Advertising Standards Council of India (ASCI) Code.
• The Drug and Magic Remedies (Objectionable Advertisements) Act, 1954 and its 1955 Rules.
• The National Medical Commission Code of Ethics, 2023.
• The Cosmetics Rules, 2020.

The platform blocks claims that include — non-exhaustively — "100% guaranteed", "permanent cure", "no side effects", "miracle", "best in India" without basis, and any claim to treat conditions scheduled under the Drug and Magic Remedies Act including cancer, HIV, diabetes, asthma, epilepsy, infertility, sexual potency and 50+ others.

NMC-restricted activities (such as patient solicitation, undisclosed kickbacks, or self-laudatory comparisons) are also blocked.

Content failing the screen is auto-blocked at publish with an inline explanation. Content that bypasses automated screening (e.g. image-only claims) and is reported via the Grievance form is reviewed and taken down within 72 hours.

If you believe a block or takedown was made in error, write to our Grievance Officer at grievance@aestheticworld.in. We respond within 15 days. You may also escalate to the ASCI Consumer Complaints Council and the IT Rules Grievance Appellate Committee.